Hong Fang

School of Economics and Management


Associate Professor

Enterprise Management


Research Areas

  • Enterprise Strategic Management

  • marketing

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  Research Projects

  • South-to-North Water Transfer Office, Post-Evaluation of Implementation Effect of Land Acquisition and Demolition Project for South-to-North Water Transfer Project, 2015-2016

  • South-to-North Water Transfer Office, analysis of factors affecting land acquisition and house demolition for South-to-North Water Transfer Project, 2012-2013

  • School-level Education Reform Project, Construction of Modular Teaching System for Marketing Specialty of School of Business Administration

  • Project of the Ministry of Commerce, China's "12th Five-Year Plan" Product Oil Distribution System Planning, 2010--2011

  • Research on School-level Education Reform Project, Construction and Operation Mode of Excellent Teaching Teams in Management Specialty, 2010--2011

  • School-level Education Reform Project, Key Course Construction of Principles of Economic Statistics, 1999-2010



  1. 中国成品油消费需求波动及成因分析,现代化工,2019

  2. 石油类高校市场营销专业模块化教学探索;石油教育,2016

  3. 手机广告特性对大学生广告态度的影响研究;现代营销,2015

  4. 市场营销投入对企业成长的影响研究;现代营销,2015

  5. 北京地区自助加油站用户影响因素分析,中国统计,2013

  6. Enterprise Marketing Strategy Research Based on Product Life Cycle,Management Science and Engineering,2013

  7. 我国新能源行业上市公司投资价值统计分析,云南财经大学学报,2011

  8. 论统计学在营销管理中的应用,中国商贸,2010

  9. 成品油销售企业营销资源配置方法研究,中国商贸,2010

  10. 略论我国企业的市场营销策略,中国商贸,2010

  11. 后《京都议定书》时代中国发展低碳经济的策略,第四界中国能源战略国际论坛文集,2010