Haixia Zhang

School of Economics and Management

Master

Associate Professor

Enterprise Management

zhanghaixia@cup.edu.cn,hxzha@126.com

Research Areas

  • Oil and Gas marketing

  • Oil and Gas Development strategy

  • International Business Negotiation


   Personal Profile

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  Research Projects

  • Industry-University Cooperation Collaborative Education Project of the Ministry of Education (201801198024), Research on the Construction of Entrepreneurship Practice Courses and Training Systems, 2018.6-2019.6, Role: Chair;

  • Ministry of Commerce Project, Research on the Scientific Guidance and Regulation Mechanism of the Domestic Crude Oil Market, 2017.6-2017.12, Status: Completed,Role: Chair;

  • The Ministry of Education's Industry-University Cooperation Collaborative Education Project (201701063103), the construction and research of a collaborative and creative education ecology, 2017.5-2018.5, Role: Chair;

  • China University of Petroleum, Beijing Education Reform Project, focusing on the cultivation of students' application ability, building an integrated experimental practice platform inside and outside the school, 2015.10-2016.9, Role: Chair;;

  • China University of Petroleum, Beijing Project, the overall design of the continuous restructuring of China's refined oil market, 2015.5-2018.5, Role: Chair;;

  • China University of Petroleum, Beijing Project, Research on Effective Competition in the Oil Product Market, 2012.6-2014.6, Status: Completed,Role: Chair;

  • China University of Petroleum, Beijing education Reform Project, Research on the Experimental Teaching System of Marketing Specialty Based on the Cultivation of Creative Ability, 2011.9-2013.9, Status: Completed,Role: Chair;

  • China University of Petroleum, Beijing education Reform Project, Exploration and Innovation of Experimental Teaching Reform in Economics and Management, 2010.9-2012.9, Status: Completed,Role: Chair;

  • College Education Reform Project, National Characteristic Specialty (Marketing Specialty) Laboratory Construction, 2010.9-2012.9, Status: Completed,Role: Chair;

  • Project of the Ministry of Commerce, Revision of the Measures for the Management of Crude Oil Market, 20131010, Status: Completed,Role: Chair;

  • A major social science project of the Ministry of Education to expand research on China's oil and gas strategic reserves, 20110101, Status: Completed,Role: Participated;

  • Tuha Oilfield Project, Study on Natural Gas Utilization and Planning in Tuha Oilfield, 20110920, Status: Completed,Role: Participated;

  • Tuha Oilfield Project, Research and Application of Tuha Oilfield Operating Index Evaluation System, 20110608, Status: Completed,Role: Participated;

  • CNODC project, geopolitical research on oil and gas in high-risk countries, 2010-2012, Status: Completed,Role: Participated;

  • Sinopec project, overall design of SIPC overseas exploration and development investment risk control system, 2010-2012, Status: Completed,Role: Participated;

  • Project of the Ministry of Commerce, Research on the Construction of China's Petroleum Commercial Reserve System ", 2008-2009, Status: Completed,Role: Participated;

  • Project of the Ministry of Commerce, comparative study of Chinese and foreign oil product business models, 2006-2007, Status: Completed,Role: Participated;

  • Ministry of Commerce project "Research on Reform of Market Distribution System of Refined Oil", 2005, Status: Completed,Role: Participated;

  • Project of Ministry of Commerce, Research on Cultivation of Competitive Subjects in China's Petroleum Market, 2005-2006, Completed, Participated;

  • PetroChina Group Project, Research on Sustainable Development Strategy of National Petroleum Corporation and Multinational Petroleum Corporation, "2006-2007, Status: Completed,Role: Participated;

  • Enterprise project, corporate culture strategic planning and implementation, 2006, Status: Completed,Role: Participated.

 

  Publications

  1. 董秀成,张海霞,《我国成品油市场重组研究》,学苑出版社,

  2. 冯晓丽,张海霞,《统计学原理》,中国石油大学出版社,

  3. 张海霞,潘才鑫,董秀成,“国际大石油公司成品油经营效率研究”,《国际商务》,

  4. 张海霞,张贵清,“我国进口原油海运安全研究”,《中国流通经济》,

  5. 张海霞,张晓琼,董秀成,中石油与苏丹的油气合作浅析,《特区经济》

  6. 张海霞,庞雪伊,“论石油企业现代财务内部控制” 《首都经济贸易大学学报》,

  7. 张海霞,董秀成,“中石油与中石化成品油经营模式创新研究”,《未来与发展》,

  8. 张海霞,董秀成,“我国石油市场竞争主体培育研究”,《未来与发展》,

  9. 张海霞,董秀成,“盈利模式的优化”,《中国市场》,

  10. 张海霞,董秀成,“我国高校信用卡营销探索”,《中国市场》

  11. 张海霞,董秀成,“国有石油公司社会责任研究”,集团经济研究,

  12. 张海霞,赵旭,董秀成,“Energy Prices Reform in China”, Petroleum Science,2006”

  13. 张海霞,《中国油气产业发展分析与展望报告蓝皮书》编委委员之一,

  14. 郑霞忠、张海霞,《电子商务原理及应用》,中国电力出版社。